Claynosaurz introduced immediately that it’s partnering with developer Gameloft to create a cellular sport primarily based on its signature IP of the identical title. The brand new sport stars the titular characters, colourful dino-shaped digital collectibles, and is about of their established world of Claynotopia. Based on the creators, that is their newest enterprise into increasing their franchise, which started in 2022, into different types of media.
The Claynosaurz are a menagerie of over 10,000 cartoonish dinos that appear like clay fashions. They started life first as digital collectibles however have, based on their creators, taken on a lifetime of their very own by the model’s rising social media neighborhood. The corporate maintains a big, regular social media presence with a number of hundred thousand followers throughout a number of platforms.
GamesBeat spoke with a number of of the higher-ups in Claynosaurz about their model’s journey, and their intentions to broaden into transmedia. Nicholas Cabana, Claynosaurz’s co-chief inventive officer, mentioned, “We’re an animated character model, and we wish to redefine storytelling and transmedia experiences by revolutionary merchandise, by digital and neighborhood collaboration. We leverage numerous neighborhood suggestions, numerous UGC, and it’s an enormous a part of our ethos.”
Based on Cabana, Claynosaurz represents a brand new creation alternative the place a number of demographics can uncover the IP from completely different sources, and it additionally “de-risks” the IP by constructing a neighborhood round it. “We see a brand new paradigm in the best way that you could incubate contemporary content material in an ecosystem the place contemporary content material is about to be extraordinarily invaluable as a result of no person needs to take a danger on it. And we’re saying neighborhood pushed franchising is the long run, since you pre bundle a model with tradition from the bottom up earlier than it’s a must to make an enormous fuss of it, or make investments loopy quantities of cash into it. You get to check it as you construct it within the open.”
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Bringing the Claynosaurz to life
Jacques Letesson, Claynosaurz’s head of selling/technique, informed GamesBeat the gameplay can be one thing just like the motion of Brawl Stars and the creature accumulating in Pokemon Go. “The gamers are embarking into the world of Claynotopia. They’re questing, crafting and constructing the gathering of adventurers to enter the world and uncover its secrets and techniques… We would like folks to start out accumulating each dyno, to customise them. And the fantastic thing about it’s as the sport is geared towards collectability, it permits folks to create content material round their character and permit each participant to have his personal journey throughout the sport.”
At current, the Gameloft Claynosaurz title remains to be early in manufacturing. Based on Letesson, it’s going to be a free-to-play informal RPG that will not launch for at the very least one other 12 months. However they plan to take inspiration from the neighborhood’s concepts. “We’ve got numerous data relating to world constructing, and now their staff and ours are working in tandem in an effort to make that world, whereas respecting the unique lore that Claynosaurz has.”
Cabana added that the sport is one other method for customers to find Claynosaurz: “I believe it’s very highly effective if you, particularly these days, if you enable the followers to customise their very own fandom experiences and discover their pockets of area of interest and work together or uncover a model in a method that really could be very intimate with the ways in which they work together with completely different digital playgrounds… [The Gameloft game] can also be an aggregator for us to leverage extra lore primarily based content material, and get folks to actually fall in love with the characters.”
Guilherme Lachaut, Gameloft’s chief gross sales officer, mentioned in a press release, “Partnering with Claynosaurz represents an thrilling second for Gameloft, combining our gaming experience with a model that has quickly constructed an engaged and passionate neighborhood. Claynosaurz’s method to leveraging rising applied sciences to create a deeply related fanbase aligns completely with our imaginative and prescient for growing interactive experiences that resonate on a worldwide scale.”