Delivering innovation and connecting communities, IBC2024 is the place the way forward for the worldwide media and leisure trade is redefined. IBC brings collectively the artistic, expertise, and enterprise communities to collaborate, be taught, and unlock new alternatives by energizing the market, enabling content material in all places, and exploring new tendencies. Microsoft is happy to take part in IBC’s occasion once more this yr in Amsterdam and we look ahead to seeing you. Right here’s the right way to profit from your time with us on the occasion.
Be part of Microsoft at IBC2024
At Microsoft, AI isn’t only a buzzword; it’s a transformational power that’s revolutionizing the best way folks work, collaborate, and innovate. Whether or not you want to optimize your operations, unlock new monetization alternatives, or empower your content material creators, at IBC2024 you will notice how we’ve moved past the AI hype and are deploying this expertise with cutting-edge options tailor-made particularly for the media trade.
The chance to interact with so many shoppers, companions, and colleagues throughout this action-packed occasion deepens my pleasure and optimism for the way forward for our trade. I all the time depart from Amsterdam feeling impressed by the creativity, innovation, and thought management showcased throughout the panels and shows. Above all, it’s a pleasure to meet up with everybody and make new connections.
Find out how to profit from your time with Microsoft at IBC2024
Go to our sales space (situated in Hall14, A14) to expertise how we’re reimagining media with AI
- Discover the ability of AI: Unleash your creativity by crafting your personal avatar with the help of Microsoft Designer. Rework your self right into a whimsical cartoon, a traditional Renaissance portray, a superhero character, or any fantastical creation you’ll be able to think about. Let the enjoyable start!
- Attend our demos: We now have a fantastic lineup of demos showcasing how one can optimize your operations, unlock new monetization alternatives, and empower your content material creators with cutting-edge Azure merchandise and Microsoft companions.
- Improve content material searches with pure language scene descriptions by integrating new multimodal capabilities from Azure AI with IPV’s Curator Media Asset Administration (MAM) product. Demonstrated by IPV.
- Confirm genuine content material utilizing Microsoft’s Content material Integrity suite, which offers end-to-end Coalition for Content material Provenance and Authenticity (C2PA). Determine rogue viewing periods to fight piracy in real-time, utilizing EZDRM’s anti-piracy proof of idea (POC). Introduced by Content material Integrity.
- Analyze electronic mail advertising and marketing lists and predict consumer habits: Uncover strategic insights and optimize advertising and marketing campaigns utilizing Yobi’s engine. Demonstrated by Yobi.
- Create an interactive second-screen expertise designed to accompany free ad-supported streaming tv (FAST) channel distribution, utilizing the combination of Microsoft Azure PlayFab and Azure OpenAI Service. This interactive e-commerce expertise highlights how viewers can seamlessly work together with content material, driving deeper engagement and new monetization alternatives. Showcased by OBT Stay.
- Leverage AI assisted storytelling throughout script, manufacturing, and postproduction for content material creation. Introduced by Help Companions.
- Preserve the unique speaker’s voice utilizing Azure AI-powered video translation companies, that includes contextually correct translation with voice cloning. Demonstrated by Cognizant.
- Go to the Microsoft Copilot lounge: The lounge will spotlight numerous Copilot functions throughout the media ecosystem, together with a sophisticated excessive (OTT) platform demo by UIC Digital and PwC, integrating AI copilot capabilities for customized, real-time interactions and insights utilizing sports activities content material. A advertising and marketing demo will present the ability of Copilot and Microsoft Cloth for data-driven conversations. Help Companions will showcase a sequence of content material creation copilots spanning script evaluation, casting and manufacturing, and enhancing.
Study extra from Microsoft and trade consultants at these insight-packed content material periods
- Reworking Media Manufacturing with AI: Insights and Improvements
Be part of consultants from Microsoft, Disney, Adobe, and Help Companions as they discover AI’s transformative impression on media manufacturing. This panel will showcase real-world functions for scriptwriting, storyboarding, manufacturing administration, and post-production enhancements, with insights drawn from energetic AI initiatives—highlighting effectivity positive aspects and innovation. Going down in Corridor 14, Content material All over the place Theater on Saturday, September 14, 2024 from 1:30 PM to 2:10 PM CEST. - Unlocking Monetization panel
Discover how rising knowledge science, machine studying, and conversational AI are revolutionizing media monetization. This session covers first-party consented knowledge, linked TV, and second-screen apps driving omni-channel e-commerce experiences. Find out how these developments are reshaping client demand and opening new monetization avenues for media manufacturers. Going down in Corridor 14, Content material All over the place Theater on Sunday, September 15, 2024 from 12:15 PM to 12:35 PM CEST.- Introduced by Microsoft, Yobi, and Fremantle.
- AI-Powered Interactive Advertising and marketing: Bringing Characters to Life
Be part of Microsoft as we discover how generative AI and Azure are revolutionizing the creation of digital characters and animated storytellers. This session will display how studios can streamline previsualization workflows and improve promotional advertising and marketing for animation. Uncover how these AI-powered applied sciences are broadly relevant throughout the media trade for bringing characters to life. Going down in Corridor 14, Content material All over the place Theater on Friday, September 13, 2024 from 12:15 PM to 12:35 PM CEST.- Introduced by Microsoft and Help Companions.
Meet the Microsoft staff
Confirmed attendees thus far embrace:
- Silvia Candiani, Vice President Worldwide Telecommunications, Media and Gaming.
- Paige Johnson, Vice President International Media and Leisure Trade Advertising and marketing.
- Simon Crownshaw, Worldwide Technique Director Media and Leisure.
- Andy Seaside, Chief Expertise Officer of Media and Leisure.
- Federico Suria, EMEA Regional Enterprise Lead Telecommunications and Media.
- Andrew Jenks, Director of Media Provenance and Government Director of the Coalition for Content material Provenance and Authenticity at Microsoft.
- Craig Ashley, Director International Media and Leisure Trade Advertising and marketing.
Be part of Microsoft at IBC2024 to see how we’re reimagining media with AI. We’re wanting ahead to seeing you!
Microsoft permits media organizations to attain extra by a trusted and safe platform, constructed to empower content material creators and distributors, improve the viewer expertise, and reimagine monetization methods. Extra data might be discovered on the Microsoft media and leisure trade options web site.
Microsoft at IBC2024
Acquire crucial insights, share experience, and unlock enterprise alternatives
Silvia Candiani leads Microsoft’s Worldwide Telecommunications, Media and Gaming Trade, overseeing trade technique, go-to-market plan, ecosystem progress, and resolution growth. Silvia was previously CEO of Microsoft Italy, targeted on accelerating digital transformation. Previous to Microsoft, Silvia led Client Advertising and marketing for Vodafone in Italy and was beforehand a advisor at McKinsey within the Media and Telecommunication industries. She has a BA from Bocconi College and an MBA from INSEAD. Silvia can be a member of the Bocconi College Alumni Advisory Board and Lavazza Group.