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The final Amazon Prime Day 2024 (July 17-18) was Amazon’s greatest Prime Day buying occasion ever, with file gross sales and extra gadgets bought through the two-day occasion than any earlier Prime Day occasion. Prime members shopped for thousands and thousands of offers and saved billions throughout greater than 35 classes globally.
I stay in South Korea, however fortunately I used to be staying in Seattle to attend the AWS Heroes Summit throughout Prime Day 2024. I signed up for a Prime membership and used Rufus, my new AI-powered conversational buying assistant, to seek for gadgets shortly and simply. Prime members within the U.S. like me selected to consolidate their deliveries on thousands and thousands of orders throughout Prime Day, saving an estimated 10 million journeys. This consolidation ends in decrease carbon emissions on common.
We all know from Jeff’s annual weblog put up that AWS runs the Amazon web site and cell app that makes these short-term, giant scale international occasions possible. (try his 2016, 2017, 2019, 2020, 2021, 2022, and 2023 posts for a glance again). Right this moment I wish to share high numbers from AWS that made my wonderful buying expertise attainable.
Prime Day 2024 – all of the numbers
Listed below are a number of the most attention-grabbing and/or mind-blowing metrics:
Amazon EC2 – Since a lot of Amazon.com providers corresponding to Rufus and Search use AWS synthetic intelligence (AI) chips below the hood, Amazon deployed a cluster of over 80,000 Inferentia and Trainium chips for Prime Day. Throughout Prime Day 2024, Amazon used over 250K AWS Graviton chips to energy greater than 5,800 distinct Amazon.com providers (double that of 2023).
Amazon EBS – In assist of Prime Day, Amazon provisioned 264 PiB of Amazon EBS storage in 2024, a 62 % enhance in comparison with 2023. When in comparison with the day earlier than Prime Day 2024, Amazon.com efficiency on Amazon EBS jumped by 5.6 trillion learn/write I/O operations through the occasion, or a rise of 64 % in comparison with Prime Day 2023. Additionally, when in comparison with the day earlier than Prime Day 2024, Amazon.com transferred an incremental 444 petabytes of information through the occasion, or a rise of 81 % in comparison with Prime Day 2023.
Amazon Aurora – On Prime Day, 6,311 database situations working the PostgreSQL-compatible and MySQL-compatible editions of Amazon Aurora processed greater than 376 billion transactions, saved 2,978 terabytes of information, and transferred 913 terabytes of information.
Amazon DynamoDB – DynamoDB powers a number of high-traffic Amazon properties and methods together with Alexa, the Amazon.com websites, and all Amazon success facilities. Over the course of Prime Day, these sources made tens of trillions of calls to the DynamoDB API. DynamoDB maintained excessive availability whereas delivering single-digit millisecond responses and peaking at 146 million requests per second.
Amazon ElastiCache – ElastiCache served greater than quadrillion requests on a single day with a peak of over 1 trillion requests per minute.
Amazon QuickSight – Over the course of Prime Day 2024, one Amazon QuickSight dashboard utilized by Prime Day groups noticed 107K distinctive hits, 1300+ distinctive guests, and delivered over 1.6M queries.
Amazon SageMaker – SageMaker processed greater than 145B inference requests throughout Prime Day.
Amazon Easy E mail Service (Amazon SES) – SES despatched 30 % extra emails for Amazon.com throughout Prime Day 2024 vs 2023, delivering 99.23 % of these emails to prospects.
Amazon GuardDuty – Throughout Prime Day 2024, Amazon GuardDuty monitored practically 6 trillion log occasions per hour, a 31.9% enhance from the earlier yr’s Prime Day.
AWS CloudTrail – CloudTrail processed over 976 billion occasions in assist of Prime Day 2024.
Amazon CloudFront – CloudFront dealt with a peak load of over 500 million HTTP requests per minute, for a complete of over 1.3 trillion HTTP requests throughout Prime Day 2024, a 30 % enhance in complete requests in comparison with Prime Day 2023.
Put together to Scale
As Jeff famous in yearly, rigorous preparation is vital to the success of Prime Day and our different large-scale occasions. For instance, 733 AWS Fault Injection Service experiments have been run to check resilience and guarantee Amazon.com stays extremely accessible on Prime Day.
If you’re making ready for the same business-critical occasions, product launches, and migrations, I strongly suggest that you simply reap the benefits of newly-branded AWS Countdown, a assist program designed in your challenge lifecycle to evaluate operational readiness, determine and mitigate dangers, and plan capability, utilizing confirmed playbooks developed by AWS consultants. For instance, with extra assist from AWS Countdown, Authorized Zoom efficiently migrated 450 servers with minimal points and continues to leverage AWS Countdown Premium to streamline and expedite the launch of SaaS functions.
We stay up for seeing what different data will probably be damaged subsequent yr!