A secure and trusted Google Play expertise is our high precedence. We leverage our SAFE (see under) rules to supply the framework to create that have for each customers and builders. This is what these rules imply in observe:
- (S)afeguard our Customers. Assist them uncover high quality apps that they will belief.
- (A)dvocate for Developer Safety. Construct platform safeguards to allow builders to concentrate on development.
- (F)oster Accountable Innovation. Thoughtfully unlock worth for all with out compromising on person security.
- (E)volve Platform Defenses. Keep forward of rising threats by evolving our insurance policies, instruments and know-how.
With these rules in thoughts, we’ve made latest enhancements and launched new measures to proceed to maintain Google Play’s customers secure, even because the risk panorama continues to evolve. In 2023, we prevented 2.28 million policy-violating apps from being revealed on Google Play1 partially due to our funding in new and improved security measures, coverage updates, and superior machine studying and app evaluate processes. Now we have additionally strengthened our developer onboarding and evaluate processes, requiring extra id data when builders first set up their Play accounts. Along with investments in our evaluate tooling and processes, we recognized unhealthy actors and fraud rings extra successfully and banned 333K unhealthy accounts from Play for violations like confirmed malware and repeated extreme coverage violations.
Moreover, virtually 200K app submissions had been rejected or remediated to make sure correct use of delicate permissions resembling background location or SMS entry. To assist safeguard person privateness at scale, we partnered with SDK suppliers to restrict delicate knowledge entry and sharing, enhancing the privateness posture for over 31 SDKs impacting 790K+ apps. We additionally considerably expanded the Google Play SDK Index, which now covers the SDKs utilized in virtually 6 million apps throughout the Android ecosystem. This invaluable useful resource helps builders make higher SDK selections, boosts app high quality and minimizes integration dangers.
Defending the Android Ecosystem
Constructing on our success with the App Protection Alliance (ADA), we partnered with Microsoft and Meta as steering committee members within the newly restructured ADA underneath the Joint Improvement Basis, a part of the Linux Basis household. The Alliance will assist industry-wide adoption of app safety greatest practices and pointers, in addition to countermeasures towards rising safety dangers.
Moreover, we introduced new Play Retailer transparency labeling to spotlight VPN apps which have accomplished an impartial safety evaluate by way of App Protection Alliance’s Cell App Safety Evaluation (MASA). When a person searches for VPN apps, they may now see a banner on the high of Google Play that educates them in regards to the “Unbiased safety evaluate” badge within the Knowledge security part. This helps customers see at-a-glance {that a} developer has prioritized safety and privateness greatest practices and is dedicated to person security.
To higher defend our prospects who set up apps exterior of the Play Retailer, we made Google Play Defend’s safety capabilities much more highly effective with real-time scanning on the code-level to fight novel malicious apps. Our safety protections and machine studying algorithms be taught from every app submitted to Google for evaluate and we take a look at 1000’s of alerts and examine app conduct. This new functionality has already detected over 5 million new, malicious off-Play apps, which helps defend Android customers worldwide.
Extra Stringent Developer Necessities and Tips
Final 12 months we up to date Play insurance policies round Generative AI apps, disruptive notifications, and expanded privateness protections. We are also elevating the bar for brand new private developer accounts by requiring new testing necessities earlier than builders could make their app out there on Google Play. By testing their apps, getting suggestions and guaranteeing every thing is prepared earlier than they launch, builders are capable of deliver extra prime quality content material to Play customers. As a way to improve belief and transparency, we’ve launched expanded developer verification necessities, together with D-U-N-S numbers for organizations and a brand new “In regards to the developer” part.
To present customers extra management over their private knowledge, apps that allow account creation now want to supply an choice to provoke account and knowledge deletion from inside the app and on-line. This net requirement is particularly vital so {that a} person can request account and knowledge deletion with out having to reinstall an app. To simplify the person expertise, we now have additionally included this as a characteristic inside the Knowledge security part of the Play Retailer.
With every iteration of the Android working system (together with its strong set of APIs), a myriad of enhancements are launched, aiming to raise the person expertise, bolster safety protocols, and optimize the general efficiency of the Android platform. To additional safeguard our prospects, roughly 1.5 million purposes that don’t goal the newest APIs are not out there within the Play Retailer to new customers who’ve up to date their gadgets to the most recent Android model.
Wanting Forward
Defending customers and builders on Google Play is paramount and ever-evolving. We’re launching new safety initiatives in 2024, together with eradicating apps from Play that aren’t clear about their privateness practices.
We additionally lately filed a lawsuit in federal courtroom towards two fraudsters who made a number of misrepresentations to add fraudulent funding and crypto change apps on Play to rip-off customers. This lawsuit is a essential step in holding these unhealthy actors accountable and sending a transparent message that we are going to aggressively pursue those that search to reap the benefits of our customers.
We’re always engaged on new methods to guard your expertise on Google Play and throughout the complete Android ecosystem, and we look ahead to sharing extra.
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