Olympics Has Fallen – A Misinformation Marketing campaign That includes a Voice Cloned Elon Musk

Authored by Lakshya Mathur and Abhishek Karnik

Because the world gears up for the 2024 Paris Olympics, pleasure is constructing, and so is the potential for scams. From pretend ticket gross sales to counterfeit merchandise, scammers are on the prowl, leveraging huge occasions to trick unsuspecting followers. Not too long ago, McAfee researchers uncovered a very malicious rip-off that not solely goals to deceive but in addition to painting the Worldwide Olympics Committee (IOC) as corrupt. 

This rip-off includes subtle social engineering strategies, the place the scammers goal to deceive. They’ve change into extra accessible than ever due to developments in Synthetic Intelligence (AI). Instruments like audio cloning allow scammers to create convincing pretend audio messages at a low value. These applied sciences had been highlighted in McAfee’s AI Impersonator report final yr, showcasing the rising menace of such tech within the fingers of fraudsters. 

The newest scheme includes a fictitious Amazon Prime collection titled “Olympics has Fallen II: The Finish of Thomas Bach,” narrated by a deepfake model of Elon Musk’s voice. This pretend collection was reported to have been launched on a Telegram channel on June twenty fourth, 2024. It’s a stark reminder of the lengths to which scammers will go to unfold misinformation and exploit public figures to create plausible narratives. 

Because the Olympic Video games method, it’s essential to remain vigilant and query the authenticity of sensational claims, particularly these discovered on much less regulated platforms like Telegram. All the time confirm data by official channels to keep away from falling sufferer to those subtle scams. 

 As we method the Olympic Video games, it’s essential to remain vigilant and query the authenticity of sensational claims, particularly these discovered on much less regulated platforms like Telegram. All the time confirm data by official channels to keep away from falling sufferer to those subtle scams.

Cowl Picture of the collection

This collection appears to be the work of the identical creator who, a yr in the past, put out an identical brief collection titled “Olympics has Fallen,” falsely offered as a Netflix collection that includes a deepfake voice of Tom Cruise. With the Olympics starting, this new launch appears to be like to be a sequel to final yr’s fabrication. 

 

Picture and Description of final yr’s launched collection

 

These so-called documentaries are at present being distributed through Telegram channels. The first goal of this collection is to focus on the Olympics and discredit its management. Inside only a week of its launch, the collection has already attracted over 150,000 viewers, and the numbers proceed to climb. 

Along with claiming to be an Amazon Prime story, the creators of this content material have additionally circulated photos of what appear to be fabricated endorsements and critiques from respected publishers, enhancing their try at social engineering. 

Pretend endorsement of well-known publishers

This 3-part collection consists of episodes using AI voice cloning, picture diffusion and lip-sync to piece collectively a pretend narration. A whole lot of effort has been expended to make the video appear like a professionally created collection. Nonetheless, there are specific hints within the video, such because the picture-in-picture overlay that seems at numerous factors of the collection. By way of shut commentary, there are specific glitches 

Overlay video inside the collection with some discrepancies 

The unique video seems to be from a Wall Road Journal (WSJ) interview that has then been altered and modified (observed the background). The audio clone is sort of indiscernible by human inspection. 

 

 

Authentic video snapshot from WSJ Interview

Modified and altered video snapshot from pretend collection 

 

Episodes thumbnails and their descriptions captured from the telegram channel

 

Elon Musk’s voice has been a goal for impersonation earlier than. In reality, McAfee’s 2023 Hacker Celeb Scorching Listing positioned him at quantity six, highlighting his standing as some of the steadily mimicked public figures in cryptocurrency scams. 

Because the prevalence of deepfakes and associated scams continues to develop, together with campaigns of misinformation and disinformation, McAfee has developed deepfake audio detection know-how. Showcased on Intel’s AI PCs at RSA in Could, McAfee’s Deepfake Detector – previously often called Undertaking Mockingbird – helps individuals discern reality from fiction and defends shoppers towards cybercriminals using fabricated, AI-generated audio to hold out scams that rob individuals of cash and private data, allow cyberbullying, and manipulate the general public picture of outstanding figures.  

With the 2024 Olympics on the horizon, McAfee predicts a surge in scams involving AI instruments. Whether or not you’re planning to journey to the summer time Olympics or simply following the joy from house, it’s essential to stay alert. Be cautious of unsolicited textual content messages providing offers, avoid unfamiliar web sites, and be skeptical of the knowledge shared on numerous social platforms. It’s vital to keep up a important eye and use instruments that improve your on-line security. 

McAfee is dedicated to empowering shoppers to make knowledgeable selections by offering instruments that determine AI-generated content material and elevating consciousness about their software the place essential. AI generated content material is changing into more and more plausible these days. Some key suggestions whereas viewing content material on-line 

  1. Be skeptical of content material from untrusted sources – All the time query the motive. On this case, the content material is accessible on Telegram channels and posted to unusual public cloud storage.  
  2. Be vigilant whereas viewing the content material – Most AI fabrications may have some flaws, though it’s changing into more and more tougher to identify such discrepancies at look. On this video, we famous some apparent indicators that seemed to be cast, nonetheless it’s barely extra sophisticated with the audio. 
  3. Cross-verify data – Any cross-validation of this content material primarily based on the title on in style search engines like google and yahoo or by looking Amazon Prime content material, would in a short time lead shoppers to appreciate that one thing is amiss. 

Be aware: McAfee isn’t affiliated with the Olympics and nothing on this article must be interpreted as indicating or implying one. The aim of this text is to assist construct consciousness towards misinformation campaigns. “Olympics Has Fallen II” is the title of 1 such marketing campaign found by McAfee. 

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