We’re greater than midway by way of AWS re:Invent 2023 and have had a exceptional quantity of latest providers and options launched daily this week. When you haven’t been maintaining with the keynotes at re:Invent and need the highlights of every, I’d encourage you to learn our workforce’s weblog posts masking every keynote of the week:
To wrap up Wednesday’s bulletins, we had a keynote delivered by Dr. Ruba Borno, Vice President of AWS Worldwide Channels and Alliances. This keynote was primarily centered on the connection between AWS and AWS Companions and the way they’ll ship worth to their shared prospects. All through the keynote, we not solely had new bulletins, however tons of nice use instances and tales from partnerships between AWS, AWS Companions, and prospects.
The theme of the keynote was to assist prospects make the inconceivable appear potential by working with the correct AWS Companion.
Let’s get into a number of the new launches within the AWS Companion Area.
AWS Buyer Engagement Incentive
There are such a lot of new alternatives and prospects which have but to maneuver to AWS. This software is designed to raised handle these alternatives. The AWS Buyer Engagement Incentive will assist AWS Companions have interaction firms which are new to AWS or within the early stage of adoption.
Not solely does it offset the associated fee and funds of each a part of the sale cycle, it gives a easy world framework that Companions can use to deal with the preliminary buyer workload, higher drive the expansion and spend of latest AWS prospects, and scale over time.
It’s price mentioning that this incentive is just not a brand new announcement for re:Invent, nevertheless, it was launched earlier this yr, which is new sufficient to nonetheless get a spot on my weblog submit. Because it was launched, Companions have launched 87% of eligible alternatives within the pipeline.
The Generative AI Heart of Excellence for AWS Companions
The tempo of innovation within the generative AI area has been dizzying. It may be troublesome to maintain up with the speedy improvement of those instruments. On prime of that, you could have an enormous demand from prospects who wish to rework their companies by implementing generative AI into their very own know-how stacks.
AWS hopes The Generative AI Heart of Excellence for AWS Companions will make it simpler for Companions to maintain up with the generative AI area to raised serve buyer wants. It gives each technical and non-technical enablement content material and coaching, instance buyer use instances, boards for information sharing, and finest practices.
With the middle of excellence, AWS Companions can:
- Familiarize themselves with a variety of generative AI choices
- Join with leaders throughout the Amazon Companion Community on specialised generative AI functions
- Construct functions that transcend optimization and perceive issues like equity, privateness, and security
- Leverage data-driven insights and instruments to speed up prospects’ generative AI journeys
Accenture and AWS Expanded Partnership
Accenture has constantly been an early adopter to the most recent AWS know-how. For instance, when Amazon CodeWhisperer launched, Accenture adopted the know-how and noticed a 30% increase in efficiency of their improvement efforts.
Accenture has introduced that they’ll proceed integrating AWS AI providers into Accenture’s automation platforms. To scale this, Accenture has dedicated to coaching 50,000 improvement engineers on AWS AI providers, comparable to Amazon Q and Amazon CodeWhisperer.
Accenture is simply one of many many firms that may contribute to content material in The AWS Generative AI heart for Excellence for AWS Companions, amongst different leaders within the area comparable to Anthropic, NVIDIA, and extra.
Moreover, Accenture additionally has its personal Heart for Superior AI, which additionally presents accelerators, finest practices, and hands-on coaching to raised assist their shoppers maximize the worth of Amazon Q and different AWS AI providers.
C3 Generative AI: AWS Market Version
C3 AI introduced the supply of C3 Generative AI on the AWS Market. It is a no-code, self-service surroundings that gives a totally purposeful generative AI software. Customers can use this software to get higher perception into their information, and begin asking questions on their information in simply minutes of setup time.
In truth, not solely is it purposeful, it additionally takes care of a few of these pesky issues that enormous language fashions usually expertise. C3 AI claims that there are not any hallucinations, no cyber safety dangers, and no IP legal responsibility issues.
When you’re all for probably utilizing this software, you should use the QR code positioned within the photograph above to hitch the non-public preview.
ServiceNow and AWS Expanded Partnership
ServiceNow and AWS have been brainstorming about how one can convey AWS’ attain, information, and scalability and mix it with ServiceNow’s clever platform for digital transformation.
In January 2024, ServiceNow and its full suite of options might be accessible as a Software program-as-a-Service (SaaS) providing within the AWS Market.
Moreover, AWS and ServiceNow are teaming as much as launch industry-specific AI tooling to listing within the AWS Market. For instance, the 2 firms are at present engaged on a provide chain answer by integrating AWS Provide Chain with ServiceNow to raised streamline provide chain administration.
New AWS Companion Competencies
The AWS Competency Companion Program is a means for patrons to validate that AWS Companions have the suitable abilities and technical experience to to assist prospects in a particular space. AWS has launched three new areas of AWS Competency specialization, together with:
- The AWS Resilience Competency Companions, which helps prospects enhance the supply and resilience of their workloads.
- The Cyber Insurance coverage Competency Companions, in order that prospects can discover insurance policies from insurers. AWS prospects get a quote for the cyber insurance coverage protection they want inside 2 enterprise days.
- The Constructed-in Competency Companion Options, that gives an infrastructure as code answer to put in, configure, and combine Companion software program with foundational AWS providers.
AWS Market SaaS Fast Launch
SaaS Fast Launch is a brand new function within the AWS Market which makes it straightforward for patrons to rapidly configure, deploy, and launch SaaS merchandise on AWS. It does this through the use of CloudFormation templates which are outlined by the software program vendor and validated by each the software program vendor and AWS to make sure the software program adheres to the most recent safety requirements.
Within the AWS Market, yow will discover the SaaS merchandise that use this function by searching for the “Fast Launch” tag within the product description. When you click on on Fast Launch for the product of your alternative, you’ll be capable of simply deploy the software program. This function is mostly accessible, so hold a watch out for the Fast Launch tag within the AWS Market.
AWS Market APIs for Sellers
Through the use of AWS Market APIs for Sellers, now you can allow AWS Market entry by way of your present functions. Utilizing your present functions, you possibly can construct AWS Market merchandise, supply, resale authorization, and agreements workflows immediately into your individual methods. This results in a larger effectivity for the Companion, and also can encourage prospects to make Market purchases by way of your area. This function is mostly accessible and able to use now.
Pricing Changes to AWS Market
AWS is decreasing pricing for the AWS Market efficient January 2024. The brand new pricing mannequin might be a flat price construction of three %. In some instances, it might be even decrease.
Listed here are the updates to the pricing mannequin:
- For personal presents beneath 1,000,000, it’s now a 3% price.
- For offers between $1 million and $10 million, it’s now a 2% price.
- For personal presents larger than $10 million, it’s now a 1.5% price.
- For renewal charges for personal software program and information, it’s now a 1.5% price.
AWS and Salesforce Partnership Enlargement
AWS and Salesforce have introduced an enlargement to their partnership in order that prospects can higher profit from the mixed worth of each merchandise.
As a part of the announcement, the businesses launched the next info:
- Salesforce will start providing their merchandise on the AWS Market, together with merchandise comparable to Information Cloud, Service Cloud, Heroku, Tableau, Mulesoft, and lots of extra. That is accessible now with expanded product assist deliberate for 2024.
- AWS and Salesforce are making Information Cloud a SaaS providing. This allows prospects to make use of AWS providers to course of and analyze information saved in Information Cloud.
AWS Companion Central Enhancements
Lately, a brand new AWS Companion Central expertise was launched. The brand new enhancements personalize the expertise for the AWS Companion and the roles of their enterprise. This consists of automated prescriptive steerage with duties and subsequent finest actions personalized for the Companion.
For AWS Companions enrolled within the software program path, AWS can also be offering an integrating expertise between AWS Companion Central and AWS Market. Which means AWS Companions can create AWS Market listings from AWS Companion Central. By linking your AWS Companion Central and AWS Market accounts and customers, it additionally lets you see AWS Market analytics in your Companion Analytics Dashboard.
Lastly, they’ve launched a brand new co-sell expertise by way of APN Buyer Engagements (ACE) that’s personalized in direction of the AWS Companion and their co-sell wants. This allows Companions to raised keep pipeline hygiene, by prioritizing alternatives the place AWS gross sales assist is required, offering perception on internet new engagements, and stardizing the knowledge gathered within the Companion referral and AWS referral expertise.
Additional, Companion ACE pipeline is now built-in with AWS Market Personal Gives, offering actual time gross sales insights and the flexibility to unlock new progress alternatives extra simply.
AWS Companion CRM Connector Now Helps AWS Market
The AWS Companion CRM Connector now helps AWS Market, higher enabling Companions to handle and publish Market non-public presents and resale authorizations. The CRM Connector additionally helps AWS Companion Central ACE Pipeline Supervisor capabilities, together with an enhanced function to view a abstract of AWS Market non-public presents.
The AWS Companion CRM Connector is out there at no-cost on the Salesforce AppExchange.
AWS Sustainability Objectives
Lastly, we ended the keynote with a chat on sustainability. It’s no secret that AWS is dedicated to sustainability, with plans to be internet zero carbon by 2040, water constructive by 2030, and 100% renewable energy-powered by 2025.
Sustainability objectives will not be simply prime of thoughts for AWS, they’re turning into more and more necessary to prospects as effectively. In truth, 1 in 3 prospects say that sustainability is a key precedence for his or her enterprise. To fulfill this buyer want, AWS Companions have created over 1,000 sustainability options hosted within the AWS Options Library and AWS Market.
Lastly, AWS has inspired AWS Companions to hitch The Local weather Pledge. Over 450 Corporations have joined, and the quantity is anticipated to develop.
That brings us to the tip of this keynote. The AWS Companion area has been innovating at a major tempo this yr. Hopefully, these enhancements make the lives of AWS Companions a lot simpler. Get pleasure from the remainder of the week!