Salesforce is a well-liked cloud-based buyer relationship administration software program that unites advertising, gross sales and repair options inside a single software. It provides superior AI-powered instruments and will be scaled up or down to satisfy the distinctive wants of any enterprise. Whereas it may well present a mixture of core options and superior technical choices, it’s comprehensible to wish to see the way it compares to its opponents or alternate options earlier than committing to a premium subscription.
High Salesforce opponents and alternate options: Comparability desk
To know how Salesforce compares to its high opponents, it’s essential to check out Salesforce capabilities. Due to this, I thought of Salesforce’s standout options comparable to its means for personalisation, AI-powered instruments, integrations and its aggressive free trial size. Under, I evaluate high alternate options, together with HubSpot, Pipedrive, monday gross sales CRM and Much less Annoying CRM to offer you a fowl’s eye view of how every supplier strains up.
| Salesforce | |||||
| HubSpot | |||||
| Pipedrive | |||||
| Zoho CRM | |||||
| monday gross sales CRM | |||||
| Much less Annoying CRM | |||||
| ActiveCampaign |
*Worth when billed yearly.
PREMIUM: Selecting the best CRM to your group.
HubSpot: Greatest free Salesforce different
HubSpot provides one of many high free CRM options out there. Its platform can be utilized by gross sales leaders, salespeople, entrepreneurs, customer support groups, operation managers and enterprise house owners. The free tier can permit as much as 2,500 customers, which is above the {industry} common and comes with options comparable to e-mail templates, reside chat software program, deal pipeline monitoring and fundamental reporting. If the free tier is simply too restricted, HubSpot does supply enterprise options inside its premium tiers.
Pricing
- Free CRM: Free for as much as 2,500 customers with contact administration, quotes, reside chat and extra.
- Gross sales Hub Starter: $15 per seat per 30 days, billed yearly, or $20 when billed month-to-month. The Starter plan contains all instruments within the free plan plus easy automation, e-signature, dialog routing and extra.
- Gross sales Hub Skilled: $90 per seat per 30 days, billed yearly, or $100 when billed month-to-month and a one-time $1,500 onboarding payment. This plan contains all Starter options and prospecting workspace, playbooks, forecasting and extra.
- Gross sales Hub Enterprise: $150 per seat per 30 days, with an annual dedication and one-time $3,500 onboarding payment. Customers of this plan obtain all Skilled instruments plus superior permissions, predictive lead scoring, dialog intelligence and lead type routing.
Options
- Assembly scheduler: Set up and schedule conferences shortly by letting leads guide a time that works for everybody with added Google Calendar and Workplace 365 Calendar integrations.
- Firm insights: Robotically populate lead information with firm particulars imported from HubSpot’s B2B database with greater than 20 million companies.
- AI content material author: Generate gross sales outreach emails and e-mail advertising campaigns in a fraction of the time with AI-generated content material.
HubSpot execs and cons
| Professionals | Cons |
|---|---|
|
|
Why we selected HubSpot
HubSpot and Salesforce are extraordinarily comparable for his or her scalability, AI instruments, integrations, premium pricing and extra. HubSpot does supply a free model of its resolution, whereas Salesforce doesn’t. Salesforce does, nevertheless, supply a little bit extra customization alternative than HubSpot.
To be taught extra about this different, take a look at our HubSpot assessment.
Pipedrive: Greatest for industry-specific options
Pipedrive has greater than 100,000 purchasers that serve quite a lot of industries. Pipedrive offers distinctive options for a mess of industries, together with automotive gross sales, banking, occasion administration, name facilities, authorities, greater training, manufacturing and plenty of extra. Every resolution provides traits and core options that align with the enterprise objectives of the {industry}. For instance, the nonprofit resolution particularly helps organizations appeal to donors and have interaction long-term supporters.
Pricing
- Important: $14 per person per 30 days, billed yearly, or $24 per person when billed month-to-month. The Important plan contains folks and group administration, product catalog, gross sales assistant and extra.
- Superior: $29 per person per 30 days, billed yearly, or $39 per person when billed month-to-month. The Superior plan provides all Important plan options plus automations, two-way e-mail sync, group emailing and extra.
- Skilled: $49 per person per 30 days, billed yearly, or $64 per person when billed month-to-month. This tier helps all Superior options and contacts timeline, free Good Docs add-on, automated task and extra. The AI-powered assistant turns into out there on this plan.
- Energy: $64 per person per 30 days, billed yearly, or $79 per person when billed month-to-month. The Energy plan contains all Skilled plan choices plus telephone assist, 500 customized fields and extra.
- Enterprise: $99 per person per 30 days, billed yearly, or $129 per person when billed month-to-month. This tier provides all options talked about above plus as much as 180 lively automations, limitless groups and limitless customized permissions.
*These costs mirror Pipedrive’s premium plan construction for america of America. Costs are topic to alter relying on geographical location.
Options
- Inner chat integration: Assign chat requests from purchasers in your web site to gross sales reps in actual time.
- Recurring income: Monitor all of your subscriptions and repeat clients to keep up assist and buyer satisfaction.
- Visibility and login safety: Handle person entry to create info hierarchies that defend your organization knowledge.
Pipedrive execs and cons
| Professionals | Cons |
|---|---|
|
|
Why we selected Pipedrive
Just like HubSpot, Pipedrive is corresponding to Salesforce for its AI-powered assistant. I’ll level out that Pipedrive’s visible pipelines make it simple to handle your clients’ journeys, however Salesforce’s scalability is rather more strong for bigger purchasers.
Head over to our Pipedrive assessment for extra particulars.
Zoho CRM: Greatest for omnichannel communication
Zoho CRM permits customers to attach with their clients by a number of channels, all whereas organizing, monitoring and centralizing knowledge. Since that is such a digital age, it’s essential for companies to satisfy their clients the place they’re. Whether or not it’s by e-mail, telephone, social media, SMS, reside chat, WhatsApp or webforms, Zoho CRM can combine with all of the instruments that assist reps serve purchasers in actual time.
Pricing
- Free CRM: Free for as much as three customers and comes with lead and doc administration and a cellular app.
- Commonplace: $14 per person per 30 days, billed yearly, or $20 per person when billed month-to-month. Customers can entry e-mail insights, gross sales forecasting and a number of currencies.
- Skilled: $23 per person per 30 days, billed yearly, or $35 per person when billed month-to-month. This tier contains all Commonplace options, plus task guidelines and limitless customized stories and dashboards.
- Enterprise: $40 per person per 30 days, billed yearly, or $50 per person when billed month-to-month. This plan contains all AI-powered instruments, plus e-mail segmentation, auto-response and extra.
- Final: $52 per person per 30 days, billed yearly, or $65 per person when billed month-to-month. The Final plan grants customers entry to all Zoho CRM options plus entry to Zoho Analytics.
Options
- Territory administration: Categorize clients based mostly on related standards to make sure they’re assigned to the proper gross sales rep.
- Social integration: Monitor what customers and purchasers are saying about your small business on-line and robotically seize new leads from social media.
- Blueprint gross sales course of: Outline each stage of your gross sales course of, together with on and offline levels, and execute them in a scientific method.
Zoho CRM execs and cons
| Professionals | Cons |
|---|---|
|
|
Why we selected Zoho CRM
Each Zoho CRM and Salesforce are enterprise CRM. Zoho CRM is a extra inexpensive choice to Salesforce, making it nice for organizations wanting an enterprise-level resolution with simple dashboards and fewer complexity in comparison with Salesforce.
To know extra about this supplier’s high options and extra, learn our Zoho CRM assessment.
Monday CRM: Greatest different for undertaking administration
Monday CRM provides superior undertaking administration instruments that may assist companies cowl all pre-sales to post-sales duties and actions in a single place. By centralizing consumer communication and offering automations that save time, monday CRM provides an intuitive and versatile platform. With a cellular app and customized dashboards that report instantaneous deal progress and gross sales figures, customers have elevated visibility to efficiency.
Pricing
- Free model: Primary CRM choices solely out there for college students and nonprofit organizations after submitting an software.
- Primary CRM: $12 per person, per 30 days when billed yearly, or $15 when billed month-to-month. This tier provides limitless pipelines, boards and contacts, in addition to templates for lead, contact and deal administration.
- Commonplace CRM: $17 per person, per 30 days when billed yearly, or $20 when billed month-to-month. This tier contains superior account, contact and deal administration, two-way e-mail integration with Gmail and Outlook and an AI e-mail generator.
- Professional CRM: $28 per person, per 30 days when billed yearly, or $33 when billed month-to-month. This tier contains Gross sales forecasting, e-mail templates with customized parameters, mass emails and added integrations.
- Enterprise CRM: Contact monday.com for a quote. This degree of assist provides lead scoring, group objectives and superior analytics.
Options
- Name logging: Log all gross sales and consumer calls by an automatic abstract display screen.
- Lead capturing: Seize new leads by including a type to your organization web site that may instantly import their info into the CRM.
- Cell app: Handle your gross sales course of and all consumer communication on the undergo the monday CRM cellular app.
Monday CRM execs and cons
| Professionals | Cons |
|---|---|
|
|
Why we selected monday CRM
Whereas monday CRM is a extremely customizable and scalable software, Salesforce and others on this record supply extra integrations. That is essential when you have present instruments in your gross sales tech stack that should be capable of combine together with your subsequent CRM. For a Salesforce different with many integration capabilities, I recommend contemplating Much less Annoying CRM or HubSpot.
For extra info, learn our detailed monday gross sales CRM assessment.
Much less Annoying CRM: Greatest for small companies
Much less Annoying CRM particularly provides options to small companies. CRMs for small companies are scalable for development however sometimes prioritize affordability, assist and ease of use. Much less Annoying CRM prides itself on not being a spin-off of different large CRM suppliers or offering a lite model of a costlier system; as a substitute, the corporate provides one low flat price for its total platform with no upcharges or costly add-ons.
Pricing
- Much less Annoying CRM: $15 per person, per 30 days. This single fundamental plan contains limitless contacts and firms, limitless pipelines, process administration and entry to all Much less Annoying options.
- Customized quote: Free customized quote if your small business expects to have greater than 10 customers on the CRM.
Options
- Entry administration: Add a limiteless variety of customers for the flat price of $15 per person, per 30 days and create distinctive entry controls for every.
- Observe up reminder: Set reminders by the platform that may notify you when it’s probably the most very best time to achieve out to a lead.
- Job administration: Obtain automated reminders, every day digests and even process prioritization by a cohesive process dashboard.
Much less Annoying CRM execs and cons
| Professionals | Cons |
|---|---|
|
|
Why we selected Much less Annoying CRM
Salesforce is a extra strong CRM possibility in comparison with Much less Annoying CRM; Salesforce has an intensive characteristic catalog that features alternative administration, quote and bill monitoring and Einstein AI. However in case you’re a small enterprise needing a simplified model of Salesforce at a flat, simple value, I’d recommend contemplating Much less Annoying CRM.
ActiveCampaign: Greatest for e-mail advertising
ActiveCampaign provides superior automations for e-mail advertising and gross sales engagement. Customers can improve consumer engagement by delivering customized emails, SMS and digital campaigns. After creating a really perfect buyer profile, goal these leads with clever advertising automation and deploy partaking emails for lively lead era.
Pricing
- Gross sales Plus: $19 per person per 30 days, when billed yearly, or $23 per 30 days billed month-to-month. This plan provides gross sales automation, lead scoring, customized chat, e-mail assist and extra.
- Gross sales Skilled: $49 per person per 30 days, when billed yearly, or $59 per 30 days billed month-to-month. This tier provides all Gross sales Plus options plus gross sales engagement automation, AI sentiment evaluation and win chance.
- Gross sales Enterprise: $99 per person per 30 days, when billed yearly, or $119 per 30 days billed month-to-month. Gross sales Enterprise contains all Skilled options plus customized reporting and objects, single sign-on, uptime SLA and extra.
- Bundle Plus: $93 per 30 days billed yearly or $116 per 30 days billed month-to-month. This providing is a bundle of promoting automation and gross sales CRM for five customers and contains 1,000 advertising contacts.
- Bundle Skilled: $386 per 30 days, when billed yearly, or $482 per 30 days billed month-to-month. This plan helps 10 customers, 2,500 advertising contacts and extra.
- Bundle Enterprise: $734 per 30 days, when billed yearly, or $918 per 30 days billed month-to-month. This bundle contains 15 customers, customized reporting, HIPAA assist and extra.
Options
- Reporting and analytics: Uncover knowledge round website and occasion monitoring, deliverability, break up testing, win chance and extra.
- Segmentation: Set up contacts by {industry}, job title, quiz outcomes, buy historical past and a lot extra.
- Lead scoring: Establish high-value contacts and alternatives by predetermined indicators and scores.
ActiveCampaign execs and cons
| Professionals | Cons |
|---|---|
|
|
Why we selected ActiveCampaign
ActiveCampaign provides core advertising options at a excessive value in comparison with the {industry} commonplace. Salesforce has related pricing however much more advertising options that embrace e-mail and cellular promoting, B2B advertising automation, advertising AI, advertising analytics and even buyer loyalty marketing campaign administration.
Do you want a substitute for Salesforce?
Some notable drawbacks to Salesforce embrace how costly it may be for startups or small companies, its intensive catalog of options could make it a fancy platform and customers report a steep studying curve implementing the software program.
I recommended first understanding how CRM pricing works, what the {industry} requirements are and your actual price range and want for a CRM software. Secondly, following CRM finest practices will make sure the implementation course of and ongoing assist units up your small business for actual long-term success.
Should you’re wanting a deeper understanding of what Salesforce can supply, head over to our impartial Salesforce assessment.
Evaluation methodology
I reviewed and scored every CRM software program that may be thought of a high different to Salesfroce towards an inhouse rubric. That rubric is printed with standards and subcategories of ordinary CRM options and choices. Utilizing that rubric and algorithm to find out an total star ranking, I then recognized a really perfect use case for every supplier that summarizes the product’s finest choices.
Here’s a breakdown of the scoring standards I adopted when reviewing Salesforce alternate options:
- Value: Weighted 25% of the entire rating.
- Core options: Weighted 25% of the entire rating.
- Customizations: Weighted 15% of the entire rating.
- Integrations: Weighted 15% of the entire rating.
- Ease of use: Weighted 10% of the entire rating.
- Buyer assist: Weighted 10% of the entire rating.
Ceaselessly requested questions (FAQs)
Who’s Salesforce’s principal competitor?
HubSpot, Pipedrive and Zoho CRM are all stand out opponents of Salesforce when evaluating worth, high core options, superior AI instruments and customization. Every competitor is a generalized CRM supplier that gives a mixture of advertising, gross sales and buyer assist options that may be catered to corporations of all sizes and quite a lot of industries.
Is Salesforce the largest CRM?
Salesforce is undoubtedly a extremely popular CRM software program utilized by companies the world over, identified for its extremely technical options, scalability and {industry} specialization. The Worldwide Knowledge Company ranked Salesforce because the #1 CRM supplier for an eleventh consecutive 12 months. Some notable purchasers of Salesforce embrace Gucci, Turtle Bay, Baptist Well being South Florida and Air India.
Why select Salesforce over different CRMs?
When it comes right down to it, Salesforce is an especially versatile CRM supplier. Should you’re within the monetary companies, retail, healthcare, manufacturing, power or media industries, Salesforce provides you an industry-specific resolution of its platform. If inexpensive, Salesforce can modernize your small business, save time on mundane advertising and gross sales taks, and create a tighter pipeline between you and your clients.